"Google Analytics Tip: Ecommerce tracking set up, screenshots and why it’s useful" was posted by Marianina Manning and received 3 commented
Avinash Kaushik said,         
February 14 2008

In the spirit of being selfish…. :)

I would love for you to write a post on creating goals.

“Five goals you should create in your Web Analytics Tool”

Regardless of the tool people use, Google Analytics or Gatineau or Omniture or WebTrends or….

I have always felt that it is a crime of the highest order that most people don’t even set up goals. No outcomes = No insights.

So how about it? Something unique from your excellent perspective? Give things that people might not think of as goals to set in order to measure their success.

I think the perspective you’ll bring will be greatly illuminating to all your readers. IMHO! :)


Marianina Manning said,         
February 15 2008

Hi Avinash
You have thrown down a gauntlet (from your heady gourmet googledom), which IMVHO, I hope to answer with as much flair and professionalism as is required :)  http://www.kaushik.net/avinash/2008/02/10-insights-from-11-months-of-working-at-google.html 
As soon as I get back from Mexico, I promise.
Marianina, web analytics princess http://www.marianina.com

Brent Crouch said,         
March 3 2008

Hi Guys,

I’ve been trying to integrate GA E-commerce tracking with Paypal for a few weeks now. There doesn’t seem to be a lot of info out there on the subject.

After a few weeks and a few hundred dollars, I’ve come up with a script that fully integrates Paypal with GA E-commerce. I’ve wrote a free ebook that includes the script you’ll need at no cost.

There is nothing for sell here. I just wanted to see this info more widely available.

You can get the ebook from this link.


Good Luck,

Brent Crouch

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With web analytics, we can transform the way we see and act on our marketing performance to make it, our site and conversion rates better. My blog shares my experiences on how to get good insights and put them into action.



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