With my web analytics association social media hat on, this week I was at the Virtual Worlds Conference, there was much talk of what brands are doing in these worlds such as Second life, Habbo Hotel and There.com. These worlds are constantly and quickly adapting given the competitive landscape, the nature of the internet and other services competing for […]

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The charming Brett Crosby from google analytics, with some fanfare, announced several new google analytics features at emetrics last week in Washington - which you will have heard about by now, being ability to report on internal site search, ajax and event tracking, outbound link tracking and new Urchin software fixed price, all of which will […]

read full story of "Google Analytics tip 3: new features at emetrics and my guide to GA’s Site Search"

Emetrics has come to a close after a few hectic days in DC, interspersed with seeing the Dalai Lama in George Town, the solar powered homes exhibition on the mall, the White House, hours chatting in the omni shoreham lobby bar and swimming in the invigorating heated outdoor pool at sunrise.
That asides, what has been […]

read full story of "Emetrics Washington 2007: Consumer segmentation, personas and tribes, aren’t we drilling down into the same thing?"

I am a huge fan of management and marketing theory (not for the sake of it of course), but applying and finding ways to make the continuous job of improving overall marketing performance (web analytics of course) a little easier. I developed my Activity Based Scorecard (ABS) after working with the balanced scorecard - traditional management theory. In my […]

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