This is a continuation of my series of google analytics tips that I began a few weeks ago with naming your webpages. Now, I am looking at tracking visitors across different domains or subdomains for the same website. You will need to add some extra variables to your javascript google analytics tracking tag. Otherwise, google analytics won’t […]

read full story of "Google Analytics Tip 2: tracking visitors on different domains or subdomains"

It appears that an usurper to my title of web analytics princess has appeared, in the shape of my daughter Leah. She has been making friends in high places in the web analytics world. And in fact, Leah has recently been caught on camara whilst researching/contemplating web analytics conundrums in Avinash’s book Web analytics an hour […]

read full story of "The real web analytics princess, my daughter Leah"

I’m not going to presume to give the entire or perfect answer to the difference between reporting and analytics. But, here is a lovely start. Reporting could include creation of KPI dashboards, preparing results/reports to multiple data source integration. But analytics goes much deeper. Web analytics as a means to improve your site and company’s conversion rate and […]

read full story of "Website mechanic: The difference between reporting and web analytics"

I think facebook is the most influential social media network. There are apis and widgets springing up all over the place on facebook at the moment (since they opened up their api)and it’s interface is extremely addictive. And they are adding extra feature all the time. The degree of customisation is great as well - […]

read full story of "Is facebook the most influential social media network? Will it take over the corporate world and replace linkedin?"