It’s quite amazing when you begin looking at internal site search.
Recently I started investigating the capabilities of google analytics’ site search and it really has a easy to set up approach with alot of useful metrics that you can define against it.
As long your website uses a url parameter before your internal site search keywords […]

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Whether you use tableau, business objects, excel or something else all together, visualisation of data and in essence ideas, is a huge part of web analytics. It is much easier to understand a good graphic than a thousand words and in fact they can be a beautiful and persuasive call to action.
I was inspired by […]

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8 conversion rate tactics below to help increase conversion rates on your website.
1. People Click On What They Want
People navigate the web by “scent”, Byran Eisenberg, conversion guru and persuasion architect, tells us. Scent was first described by Xerox PARC to describe the parallels between a human’s information-gathering techniques on the Web and an animal’s […]

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