"Reliving my customer’s experience and some nice screenshots" was posted by Marianina Manning and received 2 commented
Simon Smith said,         
February 15 2008

This appears to be a useful analysis…

How did you support your findings with statistical numbers?

Have changes been implimented and if so have you measured any them?

Marianina Manning said,         
February 15 2008

Hi Simon, I am running a multi-variate test, so that I can assess whether moving the CTA further up the page makes a difference. I didn’t support my findings with statistics, but with data, in the sense that I tracked the conversion of the pages with the “offending” graphic versus without. And surprise, surprise the page without the graphic had a much higher CTR. Thanks for the comment, Marianina

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Introduction

With web analytics, we can transform the way we see and act on our marketing performance to make it, our site and conversion rates better. My blog shares my experiences on how to get good insights and put them into action.

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