This will only be a shorter post than normal because it doesn’t apply to everyone - well mainly to those who use google analytics with sites where their pages have unintelligible endings looking something like this www.yoursite.com/default.asp?docId=15097 (usually running on cmses) or running on different subdomains or domains eg www.yoursite.com/analytics or blog.yoursite.com/analytics who want to have […]

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In the path to web analytical enlightenment (heaven), there is no one answer or even one path - a bit of a misnomer really. However, since we have to start somewhere here is a 5 step web analytics plan that I have developed after working with a number of clients that really helps me to get the […]

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The web analytics wednesday in London last night was useful, interesting and fun. There must have been 40 web analysts who worked for well-known companies such as RBS, Morethan, BT, Boden, Total Jobs and analytics consultants, agencies and providers. Thanks to SCL Analytics for organising it all so well and the free drinks!
The meeting kicked […]

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I think of web analytics like a puzzle. You need to get all the bits together and understand their context and importance in order to get a big picture overview.
 
For example, today if we look at the key conversion rate for your website (whatever that might be). Everytime there is a fluctuation in the conversion […]

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Social networks online, such as Facebook and Myspace are becoming more and more important. Increasingly, marketing through these online social networks will become ever more prevalent. For example, a friend of mine has launched his “socialight” application onto Facebook’s open API (which means external programmers can add programs and applications to facebook - not just […]

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This is more of an addendum to my other post on social networking analysis meeting web analytics and marketing.
Social Network Analysis (SNA) is a good foundation, but another way of seeing the full picture of the true influence of social network is to look at value networks as these include traditional financial values within the […]

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