I enjoyed your presentation and your discussion. I may have sounded negative towards metrics but I am for metrics. My issue is that podcasting seems to being held to different standards, maybe because people podcast and expect to lift sales. For me podcasting is part of your brand awareness strategy – just the same way you wouldn’t expect people to drive home and click on a website because they have seen an advert on a billboard, people won’t necessarily click through from a podcast. However, podcasting is a communication tool that adds value to consumers which will then affect behaviour at the point of purchase. With any medium that awareness is difficult to measure. Loved your presentation, loved the discussion..thanks for a great session!