http://marianina.com/blog How web analytics can transform your marketing effectiveness and business decisions Tue, 26 Aug 2008 16:35:18 +0000 http://backend.userland.com/rss092 en 1. Over time will departmentalised/silo-d analytics areas become part of a larger research and analytics function reporting directly to the Financial Director or chief executive officer? Presenting completed analysis or recommendations to executives can be far less effective on an on-going basis than the continuous, informal questioning and answering between ... http://marianina.com/blog/2008/08/26/7-ways-to-make-web-analytics-work-better-in-companies/ Social networks online, such as Facebook and Myspace are becoming more and more important. Increasingly, marketing through these online social networks will become ever more prevalent. For example, web apps / application onto Facebook’s open API (which means external programmers can add programs and applications to facebook - not just ... http://marianina.com/blog/2008/05/02/measuring-social-media-influence-debate-buzz-monitoring/ Index tools goes free - I had the pleasure of using indextools on a couple of websites last year - and can honestly say that it does favourably compete with other much more expensive tools. So, going free with Yahoo is very good news for business (and for Dennis Mortensen ... http://marianina.com/blog/2008/04/24/web-analytics-winners-and-losers-its-the-people-that-make-the-difference/ Segmentation and personas are areas of interest to traditional marketing departments. But now with web analytics, consumer segments can be set up and analysed real time and/or historically with many of the standard web analytics tools such as Google Analytics, Omniture's Site Catalyst or Discover, Clicktracks or Webtrends. If you look ... http://marianina.com/blog/2008/03/31/112/ Today is Web Analytics Wednesday (WAW) in London, on a Monday and Eric Petersen, the original founder of WAW will be talking about the future of web analytics. http://marianina.com/blog/2008/03/31/web-analytics-wednesday-in-london-the-future-of-web-analytics/ Today at econsultancy's digital cream, digital marketers, social media - ites, search - ites, and web analytics ites thronged together and debated. It was actually fascinating and informative so a big thank you to econsultancy for organising it and to all the staff for being so helpful. ( ... http://marianina.com/blog/2008/03/06/digital-cream-revealing-debating-at-econsultancys-marketing-event/ A little bit techy today. I know. But really useful stuff. With Google Analytics, you have the ability to track how many products are bought on your website, with it's ecommerce tracking. You can also use this for your website, even if you don't actually sell products but to categorise your ... http://marianina.com/blog/2008/02/13/google-analytics-tip-ecommerce-tracking-set-up-screenshots-and-why-its-useful/ I have been unbelievably, ridiculously busy. Being a career mother, with a two year old toddler, in a big old city like London, makes for very challenging time management. Anyway, excuses aside. I have been doing some fun and intense web analytic - ey type things recently. Recently when doing some multi-variate ... http://marianina.com/blog/2008/02/12/reliving-my-customers-experience-and-some-nice-screenshots/ It's quite amazing when you begin looking at internal site search. Recently I started investigating the capabilities of google analytics' site search and it really has a easy to set up approach with alot of useful metrics that you can define against it. As long your website uses a url parameter before ... http://marianina.com/blog/2008/01/28/internal-site-search-part-2/ Whether you use tableau, business objects, excel or something else all together, visualisation of data and in essence ideas, is a huge part of web analytics. It is much easier to understand a good graphic than a thousand words and in fact they can be a beautiful and persuasive call ... http://marianina.com/blog/2008/01/15/the-best-charts-ever-and-food-for-thought-for-us-web-analysts/