The charming Brett Crosby from google analytics, with some fanfare, announced several new google analytics features at emetrics last week in Washington – which you will have heard about by now, being ability to report on internal site search, ajax and event tracking, outbound link tracking and new Urchin software fixed price, all of which will [...]

read full story of "Google Analytics tip 3: new features at emetrics and my guide to GA’s Site Search"

Emetrics has come to a close after a few hectic days in DC, interspersed with seeing the Dalai Lama in George Town, the solar powered homes exhibition on the mall, the White House, hours chatting in the omni shoreham lobby bar and swimming in the invigorating heated outdoor pool at sunrise.
That asides, what has been [...]

read full story of "Emetrics Washington 2007: Consumer segmentation, personas and tribes, aren’t we drilling down into the same thing?"

I am a huge fan of management and marketing theory (not for the sake of it of course), but applying and finding ways to make the continuous job of improving overall marketing performance (web analytics of course) a little easier. I developed my Activity Based Scorecard (ABS) after working with the balanced scorecard - traditional management theory. In my [...]

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Consumer Generated Media (“CGM”) is the term that encompasses all social media content on the Internet authored by consumers. This content ranges from blogs, to social networks, consumer review sites, message boards, and videos.
Social networking and connecting with customers is all the buzz, for example yesterday Forrester Research did a webcast on “Know your Customers’ [...]

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Say for example, we would like to compare the performance of three different marketing campaigns against one another, by which I mean organic, ppc, online banner advertising, we would want to analyse the conversion rate of the campaigns over time.
First of all, we would take the average conversion rate on a daily basis, by average [...]

read full story of "Statistics tip 2: Averages and outliers for better campaign performance understanding"

I will post more about this later in terms of my key take aways overall. But for now, thanks so much to Rene and Aurelie for their interesting event Web Analytics day and their hospitality. Here are some take aways from the event.
Ian Thomas from Microsoft showed us some slides from Gatineau which will be launching [...]

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This is a different type of post from normal because there will be lots of graphics instead of words. I am also ill at the moment which is really annoying. The question being, which online marketing banner is more effective, from a web analyst’s perspective of course, and which other bits of data or charts would you [...]

read full story of "Analysing online banner effectiveness and some bubble charts"

Last weekend I went to the inaugural Podcamp UK and co-presented a session with Lucie Follett on the monetisation of podcasting and podcasting measurement using engagement metrics, in the auspicious surrounding of Birmingham’s NTI (new technology institute). It was fast paced and innovative. You may be able to spot us in one of the photos? There [...]

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This is a continuation of my series of google analytics tips that I began a few weeks ago with naming your webpages. Now, I am looking at tracking visitors across different domains or subdomains for the same website. You will need to add some extra variables to your javascript google analytics tracking tag. Otherwise, google analytics won’t [...]

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It appears that an usurper to my title of web analytics princess has appeared, in the shape of my daughter Leah. She has been making friends in high places in the web analytics world. And in fact, Leah has recently been caught on camara whilst researching/contemplating web analytics conundrums in Avinash’s book Web analytics an hour [...]

read full story of "The real web analytics princess, my daughter Leah"