Comments on: Reliving my customer’s experience and some nice screenshots http://marianina.com/blog/2008/02/12/reliving-my-customers-experience-and-some-nice-screenshots/ How web analytics can transform your marketing effectiveness and business decisions Thu, 14 Aug 2008 12:05:09 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Marianina Manning http://marianina.com/blog/2008/02/12/reliving-my-customers-experience-and-some-nice-screenshots/comment-page-1/#comment-4183 Marianina Manning Fri, 15 Feb 2008 21:00:03 +0000 http://marianina.com/blog/2008/02/12/reliving-my-customers-experience-and-some-nice-screenshots/#comment-4183 Hi Simon, I am running a multi-variate test, so that I can assess whether moving the CTA further up the page makes a difference. I didn't support my findings with statistics, but with data, in the sense that I tracked the conversion of the pages with the "offending" graphic versus without. And surprise, surprise the page without the graphic had a much higher CTR. Thanks for the comment, Marianina Hi Simon, I am running a multi-variate test, so that I can assess whether moving the CTA further up the page makes a difference. I didn’t support my findings with statistics, but with data, in the sense that I tracked the conversion of the pages with the “offending” graphic versus without. And surprise, surprise the page without the graphic had a much higher CTR. Thanks for the comment, Marianina

]]> By: Simon Smith http://marianina.com/blog/2008/02/12/reliving-my-customers-experience-and-some-nice-screenshots/comment-page-1/#comment-4164 Simon Smith Fri, 15 Feb 2008 12:35:30 +0000 http://marianina.com/blog/2008/02/12/reliving-my-customers-experience-and-some-nice-screenshots/#comment-4164 This appears to be a useful analysis... How did you support your findings with statistical numbers? Have changes been implimented and if so have you measured any them? This appears to be a useful analysis…

How did you support your findings with statistical numbers?

Have changes been implimented and if so have you measured any them?

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