Blog at marianina dot com

• Perry Williams: Hello Dear, I am strongly agree with your point that the web analytics is associated with the social...
• Philip Sheldrake: Nice overview Marianina. I wanted to post a link to an article in Business Week from June about the...
• Luisa Woods: Hi Marianina, I think you make a very good point about the importance of segmentation. I like to carry...
• Eric T. Peterson: Marianina, Nice to have seen you Monday in London! I just got this post so perhaps something odd is...
• Marianina Manning: Hi Luisa, Thanks for your thought-provoking comment! I agree that new ways of looking at web...

• 7 Ways to make web analytics work better in companies
• Measuring social media, influence, debate, buzz monitoring
• Web analytics winners and losers? It’s the people that make the difference.
• Simple segmentation for your website and better web analytics understanding
• Web Analytics Wednesday in London – the future of web analytics
• Digital cream: revealing debating at econsultancy’s marketing event
• Google Analytics Tip: Ecommerce tracking set up, screenshots and why it’s useful
• Reliving my customer’s experience and some nice screenshots
• Internal site search part 2
• The best charts ever and food for thought for us web analysts

• August 2008 (1)
• May 2008 (1)
• April 2008 (1)
• March 2008 (3)
• February 2008 (2)
• January 2008 (3)
• December 2007 (3)
• November 2007 (5)
• October 2007 (4)
• September 2007 (5)
• August 2007 (4)
• July 2007 (6)
• June 2007 (3)

• Analytics Talk (Justin Cutroni)
• Good Behaviour (Hugh Gage)
• Lies Damned Lies (Ian Thomas)
• Lunametrics (Robbin Steif)
• Occam’s Razor (Avinash Kaushik)
• Web Analytics (Anil Batra)
• Web Lucie
• Web Metrics Guru (Marshall Sponder)
• WebAnalyticsDemystified (Eric)
• WebAnalyticsDemystified (Judah)

With web analytics, we can transform the way we see and act on our marketing performance to make it, our site and conversion rates better. My blog shares my experiences on how to get good insights and put them into action.

• Campaign effectiveness (7)
• Consumer segmentation (3)
• Customer experience (5)
• Engagement metrics (5)
• Events (7)
• Google Analytics (5)
• Ideas (12)
• Influence (3)
• Management theory (2)
• Marketing (18)
• Microsoft Gatineau (1)
• Podcasting (1)
• Site search (2)
• Social Media (7)
• Social media analytics (2)
• Social media strategy (3)
• Statistics (2)
• Virtual Worlds (1)
• Web Analytics (39)