Microsoft gatineau beta has just sent me an invite. It includes features such as being able to track your visitors and clicks, marketing campaign reporting, goal conversion tracking and which they are beefing up with the demographic data from passport (30million people have passport accounts I hear).

If you haven’t already done so, request a beta invite to http://advertising.microsoft.com/gatineau. Once you’ve set up your Gatineau profile, you may access your account by clicking on http://adcenter.microsoft.com/analytics

Will it make a dent in the market after the huge first mover advantage that Google Analytics has? Asides from the demographic data, Gatineau would need to match GA’s great UI and it’s additional features such as internal site search and being able to track Ajax and flash as standard predefined reports.

However, saying that the completely anonymous passport data is a pretty good USP because you get a percentage of actual demographic data for your visitors (did I say that it is completely anonymous – well it is). I am sure that Ian Thomas, liesdamnedlies.com and his team at Microsoft are elated that it is finally out of the door. Now it is time to try it, test it and give some feedback which I will do once I have tested it out on a live website…

Have you tried Microsoft’s gatineau yet?