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My Blogger Friends
Microsoft gatineau beta has just sent me an invite. It includes features such as being able to track your visitors and clicks, marketing campaign reporting, goal conversion tracking and which they are beefing up with the demographic data from passport (30million people have passport accounts I hear).
If you haven’t already done so, request a beta invite to http://advertising.microsoft.com/gatineau. Once you’ve set up your Gatineau profile, you may access your account by clicking on http://adcenter.microsoft.com/analytics
Will it make a dent in the market after the huge first mover advantage that Google Analytics has? Asides from the demographic data, Gatineau would need to match GA’s great UI and it’s additional features such as internal site search and being able to track Ajax and flash as standard predefined reports.
However, saying that the completely anonymous passport data is a pretty good USP because you get a percentage of actual demographic data for your visitors (did I say that it is completely anonymous – well it is). I am sure that Ian Thomas, liesdamnedlies.com and his team at Microsoft are elated that it is finally out of the door. Now it is time to try it, test it and give some feedback which I will do once I have tested it out on a live website…
Have you tried Microsoft’s gatineau yet?
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recent posts
- 7 Ways to make web analytics work better in companies
- Measuring social media, influence, debate, buzz monitoring
- Web analytics winners and losers? It’s the people that make the difference.
- Simple segmentation for your website and better web analytics understanding
- Web Analytics Wednesday in London – the future of web analytics
- Digital cream: revealing debating at econsultancy’s marketing event
- Google Analytics Tip: Ecommerce tracking set up, screenshots and why it’s useful
- Reliving my customer’s experience and some nice screenshots
- Internal site search part 2
- The best charts ever and food for thought for us web analysts
recent comments
- Perry Williams: Hello Dear, I am strongly agree with your point that the web analytics is associated with the social...
- Philip Sheldrake: Nice overview Marianina. I wanted to post a link to an article in Business Week from June about the...
- Luisa Woods: Hi Marianina, I think you make a very good point about the importance of segmentation. I like to carry...
- Eric T. Peterson: Marianina, Nice to have seen you Monday in London! I just got this post so perhaps something odd is...
- Marianina Manning: Hi Luisa, Thanks for your thought-provoking comment! I agree that new ways of looking at web...
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Web Analytics Princess by Marianina Chaplin
December 6 2007
In my case, I was rather disappointed with it. I guess we will need to wait ’till the next version.
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