"Emetrics Washington 2007: Consumer segmentation, personas and tribes, aren’t we drilling down into the same thing?" was posted by Marianina Manning and received 8 commented
Ghillie Suits » Emetrics Washington 2007: Consumer segmentation, personas and tribes, aren’t we drilling down into the same thing? said,         
October 18 2007

[...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptEmetrics has come to a close after a few hectic days in DC, interspersed with seeing the Dalai Lama [...]

Business Marketing » Blog Archive » Emetrics Washington 2007: Consumer segmentation, personas and tribes, aren’t we drilling down into the same thing? said,         
October 18 2007

[...] Web Analytics Princess by Marianina wrote an interesting post today on Emetrics Washington 2007: Consumer segmentation, personas and tribes, arenât we drilling down into the same thing?Here’s a quick excerpt Emetrics has come to a close after a few hectic days in DC, interspersed with seeing the Dalai … our online data, sales and consumer behaviour so you can focus your efforts, marketing spend [...]

Email Marketing » Blog Archive » Emetrics Washington 2007: Consumer segmentation, personas and… said,         
October 18 2007

[...] Franchises Are Still Alive & Well & Profitable wrote an interesting post today on Emetrics Washington 2007: Consumer segmentation, personas and…Here’s a quick excerptThey used these consumer segments to drive email marketing segmentation and discovered that emails sent 4 to 5 days after their last visit… [...]

Email Marketing » Blog Archive » Emetrics Washington 2007: Consumer segmentation, personas and tribes, aren’t we drilling down into the same thing? said,         
October 18 2007

[...] Web Analytics Princess by Marianina wrote an interesting post today on Emetrics Washington 2007: Consumer segmentation, personas and tribes, arenât we drilling down into the same thing?Here’s a quick excerpt Emetrics has come to a close after a few hectic days in DC, interspersed with seeing the Dalai … our online data, sales and consumer behaviour so you can focus your efforts, marketing spend [...]

Joseph Carrabis said,         
October 19 2007

Howdy,
Nice meeting you in DC. “…the web analytics association new anthropologist and neuro-behaviourist on the scene…”. That gave me a good laugh.
For you and your readers with interest, I took two slides from the DC presentation and turned them into an article, Putting the user’s eyes to work(http://www.imediaconnection.com/content/17031.asp), that I hope is both useful and of interest.
See you soon, I hope.
Joseph

Jeremy said,         
October 19 2007

Hey Marianina! This is a great blog. I just stumbled upon it since returning from eMetrics (looking for some GA code). I just started a new job doing web analytics and looking forward to getting more involved in the community. Thanks for the great posts!

Marianina Manning said,         
October 22 2007

Hi Joseph,
I’m glad that I gave you a laugh and I look forward to seeing you soon.
From one fellow anthropologist to another of course,
Marianina
Hi Jeremy,
Welcome to the WA scene (I mean web analytics, I mean marketing optimization – oh I give up – well you know what I mean).
And thanks so much for commenting – glad you liked the GA posts I did.
Marianina

weather channel » Emetrics Washington 2007: Consumer segmentation, personas and … said,         
October 25 2007

[...] Read the rest of this great post here [...]

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Introduction

With web analytics, we can transform the way we see and act on our marketing performance to make it, our site and conversion rates better. My blog shares my experiences on how to get good insights and put them into action.

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