"Actionable insights, weighted scores, continuous improvement: my”Activity Based Scorecard”" was posted by Marianina Manning and received 2 commented
Marketing Research » Actionable insights, weighted scores, continuous improvement: my … said,         
October 14 2007

[...] Marianina Chaplin wrote an interesting post today on Actionable insights, weighted scores, continuous improvement: my …Here’s a quick excerptUsability, multi-variate A/B testing, market research. 2. Management information and web analyst reports. 3. Web data and statistics. 4. Actionable insights and decisions. These can all be classified as flows of information and should … [...]

Web Site Marketing » Actionable insights, weighted scores, continuous improvement: my … said,         
October 16 2007

[...] Marianina Chaplin wrote an interesting post today on Actionable insights, weighted scores, continuous improvement: my …Here’s a quick excerptWe are however constrained by our financial drivers. Our marketing plan directly links with our strategic objectives. So when senior management ask: how is our website performing? – we have a context and a weighted activity based … [...]

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Introduction

With web analytics, we can transform the way we see and act on our marketing performance to make it, our site and conversion rates better. My blog shares my experiences on how to get good insights and put them into action.

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