8
Oct

Actionable insights, weighted scores, continuous improvement: my”Activity Based Scorecard”

Posted by: Marianina Manning
in Ideas, Management theory, Marketing, Web Analytics

I am a huge fan of management and marketing theory (not for the sake of it of course), but applying and finding ways to make the continuous job of improving overall marketing performance (web analytics of course) a little easier. I developed my Activity Based Scorecard (ABS) after working with the balanced scorecard - traditional management theory. In my [...]

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Introduction

With web analytics, we can transform the way we see and act on our marketing performance to make it, our site and conversion rates better. My blog shares my experiences on how to get good insights and put them into action.

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