"Statistics tip 2: Averages and outliers for better campaign performance understanding" was posted by Marianina Manning and received 1 comment
Hugh Gage said,         
September 27 2007

Hi Marianina, valid point. I think it would also be worth taking a quick look at the outliers to see (if anything) what caused them.
Hugh

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With web analytics, we can transform the way we see and act on our marketing performance to make it, our site and conversion rates better. My blog shares my experiences on how to get good insights and put them into action.

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