14
Aug

Website mechanic: The difference between reporting and web analytics

Posted by: Marianina Manning
in Ideas, Marketing, Web Analytics

I’m not going to presume to give the entire or perfect answer to the difference between reporting and analytics. But, here is a lovely start. Reporting could include creation of KPI dashboards, preparing results/reports to multiple data source integration. But analytics goes much deeper. Web analytics as a means to improve your site and company’s conversion rate and [...]

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Introduction

With web analytics, we can transform the way we see and act on our marketing performance to make it, our site and conversion rates better. My blog shares my experiences on how to get good insights and put them into action.

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