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My Blogger Friends
I think facebook is the most influential social media network. There are apis and widgets springing up all over the place on facebook at the moment (since they opened up their api)and it’s interface is extremely addictive. And they are adding extra feature all the time. The degree of customisation is great as well – being able to define on a group and individual level what people can and can’t see on one’s own page or be notified about. For example, I hear 6000 siemens employees have joined facebook recently so could be replacing the corporate intranet too.
Apparently facebook is still 99% under 35 but this may change – any thoughts? Facebook is such a good place to paddle one’s feet in the social media stream so to speak because it is the most popular (bar myspace) and fastest growing (definitely) social network around. Myspace doesn’t have the same kind of appeal. Interestingly, an ethnographer just released a report comparing the average demographics of myspace to facebook visitors. Facebook started off as a harvard thing, then college only thing and only recently has gone global but with its clean clear interface in the majority appears to attract wealthier (in the states anyway) visitors than myspace. Haven’t properly looked into this though and I also don’t see where they are getting the data from (sounds like an intepration fudge to me).
Business Week review of the facebook versus myspace class divisions August 7, 2007 edition http://www.msnbc.msn.com/id/20010695/site/newsweek/page/0/ Danah’s original paper: http://www.danah.org/papers/essays/ClassDivisions.html
Interestingly, as companies have begun to realise the marketing potential of social networks, a horde of companies providing white label social networks have sprung up.
From techcrunch “The news may overflow with stories about the social networking giants, such as Facebook and MySpace, but a horde of companies are doing their best to reduce the fundamental features of these websites to mere commodities. These up-and-coming companies provide so-called “white label” social networking platforms that enable their customers to build their own social networks (often from scratch) and to tailor those networks to a range of purposes.
The idea of white labeling a network is to make the platform provider as invisible as possible to the social network’s users and to brand the network with the builder’s identity or intent. While definitions of “social networking” may vary, social networks are primarily defined by member profiles and some sort of user generated content.
There are roughly three types of companies that have emerged in the space of white label social networking. The first provides hosted, do-it-yourself solutions with which customers can largely point and click their way to a brand new social network. Companies of this type interact minimally with their customers and rather focus on providing the network-building tools that they demand.” http://www.techcrunch.com/2007/07/24/9-ways-to-build-your-own-social-network/
Increasingly for the young switched on demographic the line between personal and business life is blurred and linkedin appears to be less used than facebook.
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