Comments on: Improve your marketing effectiveness with a 5 step web analytics plan http://marianina.com/blog/2007/07/18/improve-your-marketing-effectiveness-with-a-5-step-web-analytics-plan/ How web analytics can transform your marketing effectiveness and business decisions Thu, 14 Aug 2008 12:05:09 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: The information you need » Improve your marketing effectiveness with a 5 step web analytics plan http://marianina.com/blog/2007/07/18/improve-your-marketing-effectiveness-with-a-5-step-web-analytics-plan/comment-page-1/#comment-255 The information you need » Improve your marketing effectiveness with a 5 step web analytics plan Mon, 17 Sep 2007 22:08:46 +0000 http://marianina.com/blog/2007/07/18/improve-your-marketing-effectiveness-with-a-5-step-web-analytics-plan/#comment-255 [...] Marianina Chaplin wrote an interesting post today onHere’s a quick excerpt [...] [...] Marianina Chaplin wrote an interesting post today onHere’s a quick excerpt [...]

]]> By: Web Perspective Surveys « Website Marketing http://marianina.com/blog/2007/07/18/improve-your-marketing-effectiveness-with-a-5-step-web-analytics-plan/comment-page-1/#comment-34 Web Perspective Surveys « Website Marketing Fri, 03 Aug 2007 12:22:59 +0000 http://marianina.com/blog/2007/07/18/improve-your-marketing-effectiveness-with-a-5-step-web-analytics-plan/#comment-34 [...] However, since we have to start somewhere here is a 5 step web analytics plan that I have developed after working with a number of clients that really helps me to get the perspective I need to really improve their marketing …Improve your marketing effectiveness with a 5 step web analytics plan [...] [...] However, since we have to start somewhere here is a 5 step web analytics plan that I have developed after working with a number of clients that really helps me to get the perspective I need to really improve their marketing …Improve your marketing effectiveness with a 5 step web analytics plan [...]

]]> By: Marianina Chaplin http://marianina.com/blog/2007/07/18/improve-your-marketing-effectiveness-with-a-5-step-web-analytics-plan/comment-page-1/#comment-27 Marianina Chaplin Tue, 24 Jul 2007 21:41:11 +0000 http://marianina.com/blog/2007/07/18/improve-your-marketing-effectiveness-with-a-5-step-web-analytics-plan/#comment-27 Hi Steven Clickstream is indeed a very interesting area. Interpretation comes from looking at the data thoroughly ie which areas don't get clicked on (which should) is a good starting point. Jan I hear you! There's never enough time for any of us (I say as I blog at midnight yet again). Simple competitor analysis can be carried out relatively quickly if you have the right tools at your disposal such as hitwise. Lucie Thanks for the comment! There are plenty of free surveys but they come with ads built in so I'd steer clear of those. I've used vovici.com in the past which worked well and was easy to install - I believe it costs about £400 for one survey though. Apologies for not replying to you all earlier. Hi Steven
Clickstream is indeed a very interesting area. Interpretation comes from looking at the data thoroughly ie which areas don’t get clicked on (which should) is a good starting point.

Jan
I hear you! There’s never enough time for any of us (I say as I blog at midnight yet again). Simple competitor analysis can be carried out relatively quickly if you have the right tools at your disposal such as hitwise.

Lucie
Thanks for the comment! There are plenty of free surveys but they come with ads built in so I’d steer clear of those. I’ve used vovici.com in the past which worked well and was easy to install – I believe it costs about £400 for one survey though.

Apologies for not replying to you all earlier.

]]> By: Lucie F http://marianina.com/blog/2007/07/18/improve-your-marketing-effectiveness-with-a-5-step-web-analytics-plan/comment-page-1/#comment-26 Lucie F Tue, 24 Jul 2007 14:52:28 +0000 http://marianina.com/blog/2007/07/18/improve-your-marketing-effectiveness-with-a-5-step-web-analytics-plan/#comment-26 Hi Marianina, Good to see you at WAW.. I've been reading AK's book too and want to try out the 3 question on site free text survey. Is there any particular survey software you'd recommend (especially for SMEs without a massive budget....) Lucie Hi Marianina,
Good to see you at WAW..

I’ve been reading AK’s book too and want to try out the 3 question on site free text survey.
Is there any particular survey software you’d recommend (especially for SMEs without a massive budget….)
Lucie

]]> By: Jan Bellamy http://marianina.com/blog/2007/07/18/improve-your-marketing-effectiveness-with-a-5-step-web-analytics-plan/comment-page-1/#comment-24 Jan Bellamy Fri, 20 Jul 2007 09:10:31 +0000 http://marianina.com/blog/2007/07/18/improve-your-marketing-effectiveness-with-a-5-step-web-analytics-plan/#comment-24 Hi Marianina good post. on the ground you really need a whole team of engaged analysts/managers to get this kind of a plan done. Where I work, I am the the whole web analytics department - so finding the time to competitor analysis along with everything else is not realistic.  Hi Marianina
good post. on the ground you really need a whole team of engaged analysts/managers to get this kind of a plan done. Where I work, I am the the whole web analytics department – so finding the time to competitor analysis along with everything else is not realistic. 

]]> By: Steven Kage http://marianina.com/blog/2007/07/18/improve-your-marketing-effectiveness-with-a-5-step-web-analytics-plan/comment-page-1/#comment-23 Steven Kage Thu, 19 Jul 2007 09:57:22 +0000 http://marianina.com/blog/2007/07/18/improve-your-marketing-effectiveness-with-a-5-step-web-analytics-plan/#comment-23 Clickstream data is a very interesting area of analytics... Do you know how to improve the interpretation of this area? KR Steven Clickstream data is a very interesting area of analytics… Do you know how to improve the interpretation of this area?

KR
Steven

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