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- 7 Ways to make web analytics work better in companies
- Measuring social media, influence, debate, buzz monitoring
- Web analytics winners and losers? It’s the people that make the difference.
- Simple segmentation for your website and better web analytics understanding
- Web Analytics Wednesday in London – the future of web analytics
- Digital cream: revealing debating at econsultancy’s marketing event
- Google Analytics Tip: Ecommerce tracking set up, screenshots and why it’s useful
- Reliving my customer’s experience and some nice screenshots
- Internal site search part 2
- The best charts ever and food for thought for us web analysts
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My Blogger Friends
This is more of an addendum to my other post on social networking analysis meeting web analytics and marketing.
“Value network analysis is a business modeling methodology for understanding internal and external value. The methods include visualising business activities and sets of relationships from a dynamic whole systems perspective and several unique analysis approaches for understanding value conversion of financial and non-financial assets, such as intellectual capital, into other forms of value. The value conversion question is critical in both social exchange theory that considers the cost/benefit returns of informal exchanges and more classical views of exchange value where there is concern with conversion of value into financial value or price.”
Courtesy of JHeuristic, see: http://kmblogs.com/public/item/166268
Open methods, tools see: http://www.value-networks.com/
The truth is that none of us know what will happen in this space of measuring the growing and true impact of social networking and media on businesses (although MIT’s work in this area on the true influence of comment is very interesting)…
For a more indepth explanation read my full post on social networking analysis meets web analytics.
Thanks for reading and as always and if you agree or disagree, please do comment.
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recent posts
- 7 Ways to make web analytics work better in companies
- Measuring social media, influence, debate, buzz monitoring
- Web analytics winners and losers? It’s the people that make the difference.
- Simple segmentation for your website and better web analytics understanding
- Web Analytics Wednesday in London – the future of web analytics
- Digital cream: revealing debating at econsultancy’s marketing event
- Google Analytics Tip: Ecommerce tracking set up, screenshots and why it’s useful
- Reliving my customer’s experience and some nice screenshots
- Internal site search part 2
- The best charts ever and food for thought for us web analysts
recent comments
- Perry Williams: Hello Dear, I am strongly agree with your point that the web analytics is associated with the social...
- Philip Sheldrake: Nice overview Marianina. I wanted to post a link to an article in Business Week from June about the...
- Luisa Woods: Hi Marianina, I think you make a very good point about the importance of segmentation. I like to carry...
- Eric T. Peterson: Marianina, Nice to have seen you Monday in London! I just got this post so perhaps something odd is...
- Marianina Manning: Hi Luisa, Thanks for your thought-provoking comment! I agree that new ways of looking at web...
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Web Analytics Princess by Marianina Chaplin
July 3 2007
Marianina –
Good post. The VN/A ecosystem is expanding rapidly. Most offerings are free, open source, open content and/or Creative Commons. Here is a notewothy inventory.
http://www.openvna.com/resources.htm
-j
ID: http://xri.net/=jheuristic
July 10 2007
[...] Marianina Chaplin, over at Web Analytics Princess, has written a couple of very interesting posts on “Social networking analysis meets web analytics meets marketing effectiveness” & also “Value networking analysis versus social networking analysis“, along with a link through to the Value Networks Consortium articles. [...]
December 15 2007
very interesting, but I don’t agree with you
Idetrorce
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