2
Jul

Value networking analysis versus social networking analysis

Posted by: Marianina Manning
in Marketing, Social Media, Web Analytics

This is more of an addendum to my other post on social networking analysis meeting web analytics and marketing.

Social Network Analysis (SNA) is a good foundation, but another way of seeing the full picture of the true influence of social network is to look at value networks as these include traditional financial values within the analysis as well the importance of of comment flow for example. Value networks and VNA offer complete and thorough visualizations and understanding of a company’s performance.

“Value network analysis is a business modeling methodology for understanding internal and external value. The methods include visualising business activities and sets of relationships from a dynamic whole systems perspective and several unique analysis approaches for understanding value conversion of financial and non-financial assets, such as intellectual capital, into other forms of value. The value conversion question is critical in both social exchange theory that considers the cost/benefit returns of informal exchanges and more classical views of exchange value where there is concern with conversion of value into financial value or price.”
Courtesy of JHeuristic, see: http://kmblogs.com/public/item/166268
Open methods, tools see: http://www.value-networks.com/

The truth is that none of us know what will happen in this space of measuring the growing and true impact of social networking and media on businesses (although MIT’s work in this area on the true influence of comment is very interesting)…

For a more indepth explanation read my full post on social networking analysis meets web analytics.

Thanks for reading and as always and if you agree or disagree, please do comment.

"Value networking analysis versus social networking analysis" was posted by Marianina Manning and received 3 commented
jheuristic said,         
July 3 2007

Marianina –

Good post. The VN/A ecosystem is expanding rapidly. Most offerings are free, open source, open content and/or Creative Commons. Here is a notewothy inventory.

http://www.openvna.com/resources.htm

-j
ID: http://xri.net/=jheuristic

Attempting to evaluate the worth of social networks at pixelblog said,         
July 10 2007

[...] Marianina Chaplin, over at Web Analytics Princess, has written a couple of very interesting posts on “Social networking analysis meets web analytics meets marketing effectiveness” & also “Value networking analysis versus social networking analysis“, along with a link through to the Value Networks Consortium articles. [...]

Idetrorce said,         
December 15 2007

very interesting, but I don’t agree with you
Idetrorce

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With web analytics, we can transform the way we see and act on our marketing performance to make it, our site and conversion rates better. My blog shares my experiences on how to get good insights and put them into action.

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