2
Jul

Social networking analysis meets web analytics meets marketing effectiveness

Posted by: Marianina Manning
in Ideas, Marketing, Social Media, Web Analytics

Social networks online, such as Facebook and Myspace are becoming more and more important. Increasingly, marketing through these online social networks will become ever more prevalent. For example, a friend of mine has launched his “socialight” application onto Facebook’s open API (which means external programmers can add programs and applications to facebook – not just [...]

read full story of "Social networking analysis meets web analytics meets marketing effectiveness"

12 comments
2
Jul

Value networking analysis versus social networking analysis

Posted by: Marianina Manning
in Marketing, Social Media, Web Analytics

This is more of an addendum to my other post on social networking analysis meeting web analytics and marketing.
Social Network Analysis (SNA) is a good foundation, but another way of seeing the full picture of the true influence of social network is to look at value networks as these include traditional financial values within the [...]

read full story of "Value networking analysis versus social networking analysis"

3 comments

Introduction

With web analytics, we can transform the way we see and act on our marketing performance to make it, our site and conversion rates better. My blog shares my experiences on how to get good insights and put them into action.

Tags

Subscribe

    Add to Technorati Favorites
  • Add to My Yahoo!

Calendar

July 2007
M T W T F S S
« Jun   Aug »
 1
2345678
9101112131415
16171819202122
23242526272829
3031