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Recent Comments
- Perry Williams: Hello Dear, I am strongly agree with your point that the web analytics is associated with the social...
- Philip Sheldrake: Nice overview Marianina. I wanted to post a link to an article in Business Week from June about the...
- Luisa Woods: Hi Marianina, I think you make a very good point about the importance of segmentation. I like to carry...
- Eric T. Peterson: Marianina, Nice to have seen you Monday in London! I just got this post so perhaps something odd is...
- Marianina Manning: Hi Luisa, Thanks for your thought-provoking comment! I agree that new ways of looking at web...
Recent Posts
- 7 Ways to make web analytics work better in companies
- Measuring social media, influence, debate, buzz monitoring
- Web analytics winners and losers? It’s the people that make the difference.
- Simple segmentation for your website and better web analytics understanding
- Web Analytics Wednesday in London – the future of web analytics
- Digital cream: revealing debating at econsultancy’s marketing event
- Google Analytics Tip: Ecommerce tracking set up, screenshots and why it’s useful
- Reliving my customer’s experience and some nice screenshots
- Internal site search part 2
- The best charts ever and food for thought for us web analysts
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My Blogger Friends
My very first post – 1st June 2007. And here I go on my meander from web analytics to web insights(hopefully anyway).
Hmmm. I did a review of 2 enterprise and 2 non-enterprise analytics solutions earlier this year and surprise surprise, a non-enterprise one performed just as well as its larger competitor and emerged as a clear winner for my clients’ specific needs.
IM(very)HO, in the long run, I don’t see the enterprise players being able to justify such fees (even if it is an impressive HMS Pinafore).
Stonetemple have done a comparison of 7 analytical solutions and will be publishing it later this summer – but the goals of the study appear to be (relatively) simplistic ie which data is more accurate, comparing visitor data and using 3rd party then 1st party cookies. Interesting to see the variances in visitor data recorded though(30% in some cases) and that someone is actually doing it. I still want to find out more about how effectively different solutions link to BI/datawarehouse (or not), how do they deal (scalably) with multiple domain/site models (or not). No GA bashing I promise – I’m British.
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recent posts
- 7 Ways to make web analytics work better in companies
- Measuring social media, influence, debate, buzz monitoring
- Web analytics winners and losers? It’s the people that make the difference.
- Simple segmentation for your website and better web analytics understanding
- Web Analytics Wednesday in London – the future of web analytics
- Digital cream: revealing debating at econsultancy’s marketing event
- Google Analytics Tip: Ecommerce tracking set up, screenshots and why it’s useful
- Reliving my customer’s experience and some nice screenshots
- Internal site search part 2
- The best charts ever and food for thought for us web analysts
recent comments
- Perry Williams: Hello Dear, I am strongly agree with your point that the web analytics is associated with the social...
- Philip Sheldrake: Nice overview Marianina. I wanted to post a link to an article in Business Week from June about the...
- Luisa Woods: Hi Marianina, I think you make a very good point about the importance of segmentation. I like to carry...
- Eric T. Peterson: Marianina, Nice to have seen you Monday in London! I just got this post so perhaps something odd is...
- Marianina Manning: Hi Luisa, Thanks for your thought-provoking comment! I agree that new ways of looking at web...
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Web Analytics Princess by Marianina Chaplin
July 10 2007
Hey Marianina,
I lost my phone and your number-
would be great to catch up
Speak soon,
Shadix
June 2 2007
Welcome to the party Ms Chaplin! Can’t wait to read your wonderful posts. But I have to warn you that this blogging thing can be addictive and it may end up changing your life. Avinash
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