My very first post – 1st June 2007. And here I go on my meander from web analytics to web insights(hopefully anyway).

Hmmm. I did a review of 2 enterprise and 2 non-enterprise analytics solutions earlier this year and surprise surprise, a non-enterprise one performed just as well as its larger competitor and emerged as a clear winner for my clients’ specific needs.
IM(very)HO, in the long run, I don’t see the enterprise players being able to justify such fees (even if it is an impressive HMS Pinafore).

Stonetemple have done a comparison of 7 analytical solutions and will be publishing it later this summer – but the goals of the study appear to be (relatively) simplistic ie which data is more accurate, comparing visitor data and using 3rd party then 1st party cookies. Interesting to see the variances in visitor data recorded though(30% in some cases) and that someone is actually doing it. I still want to find out more about how effectively different solutions link to BI/datawarehouse (or not), how do they deal (scalably) with multiple domain/site models (or not). No GA bashing I promise – I’m British.